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Video Production Definition and Meaning

Video production is the process of converting an idea into a video. The person who manages the production process is known as the producer. It involves the following sub processes:

  • creating a concept, which usually entails storyboarding
  • writing the script and dialogue
  • finding the proper location(s) for the video shoots
  • hiring the crew for the video shoots, and these include cameramen, lighting experts, makeup artists, set contruction workers
  • casting: finding and hiring the talent (actors) for the video shoots
  • finding a director for the video
  • shooting the video
  • post-production editing which includes visual and sound effects